Case Study
In early 2025, Mekky Media began its partnership with Slick City Action Park, the world’s first indoor dry-slide and air court park designed for all ages. Mekky Media’s strategic PR efforts played a crucial role in the successful launch of Slick City’s first franchisee-owned location, which opened in Maple Grove, MN in March. By generating significant buzz pre- and post-opening, the agency not only helped establish Slick City as a premier entertainment destination in Maple Grove but also set a strong foundation for future franchise expansion and franchisee support. Media coverage includes The Minnesota Star-Tribune and the Minneapolis–St. Paul Business Journal. Three out of the four major TV stations in the area also covered the grand opening. Mekky Media is contracted to support all franchise location openings.
THE ASK
BUILD AWARENESS AND EXCITEMENT FOR SLICK CITY’S FIRST FRANCHISE LOCATION
THE PLAN
HIGHLIGHT FRANCHISEE STORY, COMMUNITY IMPACT OF THE LOCATION AND COMPANY’S CONTINUOUS EXPANSION
THE RESULTS
213+ MILLION EARNED MEDIA IMPRESSIONS ACROSS ONLINE, BROADCAST AND PRINT MEDIA
