Food & Beverage PR
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The food and beverage business is complex, competitive and constantly changing. Whether you run a corner bar, a restaurant chain or a national/international hospitality company, you can’t succeed without brand awareness, credibility and a positive reputation. This requires a strategic and multi-tiered PR effort that combines traditional media relations with influencer partnerships and digital strategies. For best results, it is essential to partner with professionals who have experience in creatively and effectively telling stories in your industry – and telling them to the right outlets that reach the right customers. Food and beverage PR – when done the right way – will drive sales, increase customer engagement and deliver growth that can take your business to the next level.
Services & Capabilities
The Mekky Media team is committed to crafting creative, targeted campaigns that blend a mix of tactics and leverage the agency’s extensive capabilities. We work closely with clients to determine which of our services and areas of expertise are the right fit for their business and will drive the measurable results they are looking to achieve.
- PR Strategy
- Media Relations, PR Campaigns and Media Pitching
- Anniversaries and Special Event Promotion
- Restaurant Openings
- Digital Marketing
- Influencer Marketing and Engagement
- Press Release and Media Kit Development
- Recipe Submission
- Best Of Lists
- Content Creation
- Thought Leadership
- Strategic Partnerships
- Crisis Communication and Reputation Management
- Media Monitoring and Reporting
We combine our strategic planning with creative storytelling and strong media relationships to deliver tangible, profitable results. We begin our partnership by digging deep and getting to know your business so we can understand every potential angle and story and ensure we are maximizing opportunities for news coverage. We strategically use this information to develop a detailed PR plan and timeline. We then execute the plan, pitching targeted media and influencers using the messaging and pitches we’ve mapped out – but staying flexible and nimble to capitalize on timely stories and newsjacking opportunities. Throughout the partnership, we monitor media and report results, so we can evaluate successes and tweak the plan as needed. We are in constant communication with you to ensure your needs are being met and the PR effort is generating buzz and leading to more customers for your business.
A broad range of food and beverage businesses and brands have chosen Mekky Media as their PR partner, including:
Our media outreach targets consumer, business and trade outlets. We have achieved significant coverage for our food and beverage clients in leading broadcast, print and online outlets, as well as from top influencers, including:
To commemorate Giordano’s 50th anniversary in its hometown of Chicago, Mekky Media orchestrated a comprehensive PR strategy that started by partnering with the City of Chicago to officially declare April 5 as Giordano’s Pizza Day. The team amplified this citywide celebration with a strategic media day, followed by a yearlong campaign to generate meaningful coverage through inventive pitch angles. By conceptualizing and coordinating buzz-worthy events and promotions, the team achieved 700 million impressions through more than 70 media hits, including a meticulously coordinated food drop for the TODAY Show during the 2024 Democratic National Convention.
The first step in our process is getting to know every aspect of your business so we can effectively tell your story in a way that will resonate with media and generate coverage. We believe the time we take to research and prepare is essential to ensuring a successful campaign that will give you the opportunity to shine. The personal attention we provide, along with our creative storytelling skills and deep connections within the media industry, also are keys to our success.
We have an extensive database of influencers who cover all verticals, particularly food and beverage. We have had great success in partnering with many of them for other hospitality clients – we know the types of content and opportunities they prefer, and we know how to pitch them. In addition, we continuously research new influencers to add so that our list is always fresh and current. Whenever we launch a new partnership with a client, we ask if they want to engage influencers and if they have a budget for influencer marketing. If a client is interested in pursuing this, we identify the best-fit influencers and incorporate that outreach into our strategic PR plan.
- Food and Beverage
- Travel and Tourism
- B2B
- Retail
- Education
- Non-profits
- Financial & Legal
- Music & Entertainment
- Beauty & Fashion
- Technology
- Healthcare
- Fitness & Nutrition
- Authors and Individual Experts