Big Game Air needed to introduce their new startup and luxury experiential company to the market, generating consumer awareness and, ultimately, driving sales of services.
As a result of careful planning and detailed messaging, Mekky Media successfully generated 28 local and national media hits, garnering more than 17.5 million media impressions and helping Big Game Air book full flights at launch.
Notable placements including Travel + Leisure, Departures, Crain’s Chicago Business, and Daily Herald, among others, and a five-minute broadcast segment on WGN, highlighting the inaugural flight.
"The process of selecting the perfect PR individual or team that would represent Big Game Air was a challenging one… We made or final selection on Michelle Mekky and her team because of her credentials, her energy and her promise to work side by side with us until this concept was in the position it needed to be."
- Big Game Air