The Center for Enriched Living (CEL) plays a crucial role in the lives of Chicago-area residents who have developmental disabilities. CEL partnered with Mekky Media to spread awareness of the difference its programs make, using Developmental Disabilities Awareness Month (DDAM) to draw attention to its many success stories and highlight the need for community support.
Building on the success of its previous 50th anniversary PR campaign for CEL, Mekky Media created messaging and a targeted media outreach program to shine a spotlight on DDAM and CEL throughout March 2019. Mekky Media secured a live WGN Radio interview with host Steve Cochran and Harriet Levy, CEO of CEL, as well as a 30-minute interview on WCIU TV’s Now.Chicago, a weekly public affairs program. Other significant PR results included a sold out gala and full End-of-Year PR campaign. Additional media placements included stories in the Chicago Tribune and Daily Herald. The Mekky Media team also worked with CEL to enhance its social media.
Notable placements include:
FOX32 Chicago, Patch.com, WBBM-AM, Chicago Health, WGN-AM, WCIU’s NOW.Chicago, Daily Herald, iHeart Radio, Chicago Tribune
"We loved working with the Mekky Media team – all were so supportive, professional and so respectful of our Center for Enriched Living members. It was an amazing experience and really helped us heighten awareness of our 50th Anniversary and the mission of this nonprofit organization. The outcome was beyond our expectations – radio interviews, television exposure, and print media. We were kept very busy but it was so worthwhile because we got the CEL name and brand out to the viewing, reading and listening public in the Chicago-area. "
- Center for Enriched Living