Chelsea Austin is a speaker, certified professional coach, ELI-MP (Energy Leadership™ Index Master Practitioner) and author of her recently debuted memoir, “Inexplicably Me: A Story of Labels, Worthiness, and Refusing to Be Boxed In.”
Chelsea brought on Mekky Media to increase exposure as she began investing in her personal brand to grow her audience and overall notoriety. Since launching the partnership at the start of 2021, Chelsea is landing consistent press and opportunities, and recently signed her first book deal, an accomplishment that the publisher credited to her investment in PR and her personal brand. Throughout the partnership, Chelsea and the Mekky Media team strategically worked together to help gain awareness for her blog, podcast, book, newly launched selfhelp course and speaking opportunities. Chelsea began her PR journey with little visibility to her brand, and the Mekky Media team assisted in working with her publisher and speaking manager to create press kits, one-sheeters and speaking reels.
The team also put together influencer and press kits for her book launch to interact with tastemakers and industry leaders in her space, press releases and media alerts to announce various engagements and events, in addition to ongoing interview and byline opportunities using Chelsea’s unique insight.
The Mekky Media team assisted in securing Chelsea’s first ever national TV opportunity with Daily Blast Live, an ongoing column in Millennial Magazine that hits her target demographic, connections with over a dozen like-minded influencers that covered her book on social media in addition to ongoing mentions in national and local publications in her key markets.
Notable placements include:
BizWomen, Medium, Thrive Global, Mindfulness Mode, The Hannah & Fred Show, Idea Mensch, Bustle, L.A. Parent, Good People Cool Things, Entreprenista, The Story Exchange, Circle Around, Daily Blast Live, Chicago GoPride, Inside Radio, Voyage L.A., Seattle Met