GiGi's Playhouse

Bringing Celebrity Power Raises Record Funds for Charity Gala

ASK:

GiGi’s Playhouse approached Mekky Media to generate media attention, drive fundraising and sustain buzz around its continued growth.

 

RESULTS:

Mekky Media secured Mario Lopez as a celebrity ambassador for the organization’s annual gala, resulting in a sold-out event and helping Gigi’s Playhouse raise more than $600K. 

The team also developed messaging and story angles to position founder and CNN Hero, Nancy Gianni, as a thought leader in the non-profit space. We coordinated various stories across local and top-tier outlets, including Chicago Sun-Times, Michigan Avenue Magazine and a profile piece on A&E online, garnering more than

18 million media impressions

Michelle and her team worked with us on creating a PR Strategy, a press kit and other marketing materials for corporate partnerships, event promotion, branding and so much more. In the time we worked with Mekky Media we received over 140 million impressions through print, social media, radio and television.

– GiGi’s Playhouse

An Official Member of the Forbes 2019 Agency Council

2018 Stevie® Award Winner for Women in Business, Entrepreneur of the Year

2019 Golden Trumpet Award Winner for Media Relations and Advocacy 

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