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GiGi's Playhouse

Bringing Celebrity Power Raises Record Funds for Charity Gala

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ASK:

GiGi’s Playhouse approached Mekky Media to generate media attention, drive fundraising and sustain buzz around its continued growth.

 

RESULTS:

Mekky Media secured Mario Lopez as a celebrity ambassador for the organization’s annual gala, resulting in a sold-out event and helping Gigi’s Playhouse raise more than $600K. 

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The team also developed messaging and story angles to position founder and CNN Hero, Nancy Gianni, as a thought leader in the non-profit space as a thought leader in the non-profit space, which resulted in numerous media placements, including a feature story on the TODAY Show’s “Settle for More” segment.  We coordinated various stories across local and top-tier outlets, including Chicago Sun-Times, Michigan Avenue Magazine and a profile piece on A&E online, garnering more than 20 million media impressions. 

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Notable placements include:

TODAY Show, ABC7 Chicago, Windy City Live, Thrive Global, Daily Herald, CBS Money Watch, Chicago Parent, Whitney Reynolds Show, The Connection, Chicago Parent, WGN-AM 

“Michelle and her team worked with us on creating a PR Strategy, a press kit and other marketing materials for corporate partnerships, event promotion, branding and so much more. In the time we worked with Mekky Media we received over 140 million impressions through print, social media, radio and television.”

– GiGi’s Playhouse

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