Illinois Rock & Roll Museum
Event Support, Media Relations: Regional & Local
After a year’s delay due to the pandemic, the Illinois Rock & Roll Museum on Route 66 was ready to hold its inaugural Hall of Fame Induction Ceremony - a star-studded event in Joliet, Ill. that would feature legendary bands and performers including Cheap Trick, Chicago and REO Speedwagon. With only one month of lead time, Mekky Media was tasked with conducting media outreach and spreading the word about the commemorative event.
The team worked fast, producing a press release and pitch announcing the event and offering interviews with the museum’s president and legendary museum ambassadors, like Jim Peter of the Ides of March and Carl Giammarese of The Buckinghams. In all, the team secured 89 placements in top local media and over 111,000,000 earned media impressions.
Notable placements include:
FOX32, ABC7, NBC5, WGN-AM, WLS-AM, WBBM-AM, The Drive 97.1FM, Daily Herald, MSN, Yahoo, Block Club Chicago, Patch, 95.9 The River, Robert Feder, Shaw Local, and more.