CASE STUDY
Impact XM, is a leading global experiential marketing agency dedicated to crafting brand experiences that drive meaningful connections. When the partnership began in March 2020, just as COVID-19 disrupted the event industry, Mekky Media quickly pivoted and highlighted Impact XM’s virtual and hybrid capabilities. This led to national and trade media coverage, maintaining the agency’s relevance and positioning it as an industry leader. Impact XM has since renewed its contract for 5 years in a row, with Mekky Media supporting event promotion, internal and external company announcements, award submissions, bylines, and more. The partnership has also expanded to include media outreach in the UK, where Impact XM has set its eyes for enhanced brand awareness and visibility.
THE ASK
ESTABLISH IMPACT XM AS A LEADER IN EVENTS AND EXPERIENTIAL MARKETING
THE PLAN
MEDIA COVERAGE HIGHLIGHTING SERVICES, GROWTH AND EXPERTISE
THE RESULTS
CONSISTENT PLACEMENTS WITH TRADE MEDIA AND THOUGHT LEADERSHIP OPPORTUNITIES
