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OMG... It's Gluten Free

Social Media, Media Relations, Influencer Outreach

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ASK:

llinois-based OMG… It’s Gluten Free was looking to grow its local and national brand awareness by further positioning itself as an industry leader in the gluten-free product space. In August 2020, OMG hired Mekky Media to promote its product lineup as not only gluten free, but delicious frozen and baked goods. 

 

RESULTS:

The Mekky team executed multiple influencer campaigns to increase social media awareness. The team partnered with gluten-free and vegan influencers to promote the brand’s products on their channels. In total, Mekky coordinated partnerships with more than 15 influencers with a total following of over 394,000 followers.

Notable placements include: 

Thrive Global, Snack Food & Wholesale Bakery, Famadillo, Building America Now, Perishable News, Whole Foods Magazine, Influencers including Chicago Food Girl, All Dressed Up, Gold Coast Girl