OMG... It's Gluten Free
Social Media, Media Relations, Influencer Outreach
llinois-based OMG… It’s Gluten Free was looking to grow its local and national brand awareness by further positioning itself as an industry leader in the gluten-free product space. In August 2020, OMG hired Mekky Media to promote its product lineup as not only gluten free, but delicious frozen and baked goods.
The Mekky team executed multiple influencer campaigns to increase social media awareness. The team partnered with gluten-free and vegan influencers to promote the brand’s products on their channels. In total, Mekky coordinated partnerships with more than 15 influencers with a total following of over 394,000 followers.
Notable placements include:
Thrive Global, Snack Food & Wholesale Bakery, Famadillo, Building America Now, Perishable News, Whole Foods Magazine, Influencers including Chicago Food Girl, All Dressed Up, Gold Coast Girl