Product PR, Media Relations: National and Local Market
At the height of the COVID-19 pandemic, PN Medical contracted Mekky Media for its first venture into public relations. Armed with proprietary respiratory training education and an investigative study with Mayo Clinic ready to launch, the agency was tasked with the oversight of all communications initiatives to facilitate the media conversation around 2020’s “new normal.”
The Mekky team developed a targeted media outreach program to promote the expertise and products from PN Medical. The team focused on key study findings, consumer tips, proven Respiratory Muscle Training education and techniques, and business/industry expertise to further solidify PN Medical as a leading company that helps people improve respiratory health. Mekky built brand awareness through a stream of reputable local and national media attention that encouraged consumer education.
Notable placements include:
Yahoo! Finance, Huffington Post, Shape Magazine, The Zoe Report, Best Life, ABC Washington DC, Fox Atlanta, Bootstrapping in America, WBBM NewsRadio