ABOC

Founded in 1922, Amalgamated Bank of Chicago has built a reputation as a trusted, full-service banking partner, serving both commercial and consumer needs. In 2024, the bank rebranded to ABOC to modernize its image and position itself as a national player. Mekky Media developed a comprehensive PR and marketing strategy for the July 2024 launch, in tandem with Kuzma&, a branding and design agency. Mekky Media crafted rebranding messaging, press materials, and conducted media training for top spokespeople, including the president and COO. The agency secured exclusive coverage in local outlets like Crain’s Chicago Business and WBBM-AM, and also trade publications such as Bank Beat and American Banker, successfully elevating ABOC’s presence and reinforcing its renewed brand identity.