Case Study
ADC Midwest partnered with Mekky Media to raise awareness about anal cancer, educate the public on risks and emphasize the importance of screening. The goal was to secure media placements across diverse platforms, focusing on increasing visibility and facilitating conversations around a stigmatized topic. Over the course of six months, Mekky Media secured 37 media placements, generating over 17 million total earned impressions.
The coverage spanned prominent outlets like Healthline, Sickboy Podcast, Out Chicago and Chronicle Illinois, highlighting Dr. Bucher’s expertise. Mekky Media developed a PR strategy with key messaging and tailored pitches focused on anal cancer awareness, its connection to STIs and CDC screening guidelines for people with HIV.
THE ASK
INCREASE AWARENESS OF ANAL CANCER RISKS AND SCREENING
THE PLAN
CREATE A TARGETED PR STRATEGY WITH KEY MESSAGING AND
MEDIA OUTREACH
THE RESULTS
37 MEDIA PLACEMENTS AND 17 MILLION+ IMPRESSIONS
