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Baseus is a leading electronics brand that offers reasonably priced premium electronics for consumers seeking high-quality and trendy products. The brand recruited Mekky Media to generate media attention and secure reviews around the launch of its three new products: W11 True Wireless Earbuds, PowerCombo, and The Baseus Blade 100W Power Bank.
Based out of Shenzhen, China, Baseus sought a State-side partner to gain international exposure and set its eyes on breaking into the US market. To accomplish this goal, Mekky Media had to educate the American consumer on how the brand stands out among its top competitors, including Apple, and the ways its products enhance overall lifestyles.
Result
Mekky Media strategically engaged consumer insights to build messaging that designed Baseus products as market-leading innovations. Over the course of a three-month period, which included strategic planning, creative messaging, and targeted media outreach, Mekky Media successfully garnered more than 29.7 million media impressions.
Notable placements include:
Famadillo, AiThority, Home Business, TechUp Your Life, XDA Developers, GearRadical, RPP, GStyle Magazine, Techstination
