CASE STUDY
Belle Tire, one of America’s most trusted tire and vehicle service retailers, partnered with Mekky Media in winter 2022 ahead of their first Illinois store opening. Mekky Media led a multi-faceted PR campaign focused on grand opening event support and positioned Belle Tire as a trusted retailer in the region. For each opening, Mekky Media executed a launch plan including regional press releases, media training for leadership, targeted pitches, localized event invitations and onsite support. Following the launches, the team developed timely pitch topics, positioning Belle Tire leadership as industry experts.
In just six months, Mekky Media secured 26 media placements, over 4 billion earned media impressions, and established Belle Tire as a trusted brand in Chicagoland poised for expansion in the region.
THE ASK
GRAND OPENING EVENT SUPPORT
THE PLAN
STRATEGIC PR, MEDIA TRAINING FOR KEY LEADERSHIP AND LOCALIZED EVENT INVITATIONS
THE RESULTS
4 BILLION IMPRESSIONS ACROSS TV, RADIO, PRINT AND ONLINE
