Case Study
BKS Custom Clothiers is Chicago’s premier luxury men’s custom clothing business, pairing the best fabrics and styles available in the world with the experienced eye of founder and style expert Brenda Swauger. With over 15 years experience in the male-dominated luxury fashion industry, Brenda Swauger turned to Mekky Media to raise widespread awareness of her business as well as her fashion expertise.
Leveraging diverse pitches, the Mekky Media team secured multifaceted coverage for BKS Custom Clothiers and Brenda. Top Chicago magazines and broadcast stations featured their fall/gala season trends and holiday/NYE looks, while also spotlighting Brenda’s entrepreneurial journey and leadership within a male-dominated industry.
THE ASK
INCREASE BRAND AWARENESS, THOUGHT LEADERSHIP, SALES
THE PLAN
STRATEGIC STORYTELLING, TAILORED MEDIA OUTREACH
THE RESULTS
2+ MILLION IMPRESSIONS
