Case Study
The Mekky Media team was tasked with launching Bredwell, a Chicago suburb-based dog food store and website that provides locally sourced, nutritious meals that are handcrafted with each dog’s individual needs and preferences in mind.
Mekky Media developed a strategic launch campaign rooted in compelling storytelling and proactive outreach. This approach quickly spotlighted Bredwell’s unique commitment to personalized pet wellness within the local community. In addition, the team helped the client to build out and extend invites for a grand opening event.
In just three months, the team secured features in Daily Herald, Barrington Scoop, Chicago Business Journal, WGN-AM and WGN-TV. Bredwell was also featured on TV through FOX32 and ABC7, collectively generating over 17 million impressions.
THE ASK
GRAND OPENING EVENT IDEATION AND SUPPORT
THE PLAN
BRAND STORYTELLING, COMMUNITY ENGAGEMENT
THE RESULTS
17 MILLION IMPRESSIONS ACROSS TV, RADIO, PRINT AND ONLINE
