Case Study
Miles McCabe, a then 16-year-old known online as “Brick Thunder,” had already made a national name for himself with a fascinating Halloween collection of animatronics and spooky devices. For Halloween 2022, Brick Thunder took his passion to the next level, building an incredible display of over 100 animatronics across his family’s yard and garage.
To showcase this unique and spooky experience, Brick Thunder enlisted Mekky Media for support in promoting the enhanced attraction and encouraging locals to visit. Through targeted pitching and highlighting the display’s strong visual appeal, Mekky Media secured 55 placements, predominantly in local media, generating over 101 million impressions.
THE ASK
INCREASE LOCAL AWARENESS OF ENHANCED EXPERIENCE AND ATTRACTIONS
THE PLAN
TARGETED MEDIA RELATIONS AND STORYTELLING
THE RESULTS
55 MEDIA PLACEMENTS TOTALING OVER 101+ MILLION IMPRESSIONS
