16-year-old Miles McCabe, AKA “Brick Thunder,” has already made a national name for himself online with a fascinating Halloween collection of animatronics and spooky devices. But ahead of Halloween in 2022, Brick Thunder took his animatronics and platform to the next level, building an incredible display of over 100 animatronics in his family’s yard and garage.
To showcase this spooky experience, Brick Thunder came to Mekky Media and asked for support in promoting the display, encouraging locals to come and take part in the fun. Through targeted pitching and emphasizing the visual appeal of the display, Mekky Media garnered 55 placements in primarily local media, and achieved over 101 million impressions.