CASE STUDY
Chelsea Austin, a speaker, certified life coach and author of Inexplicably Me: A Story of Labels, Worthiness, and Refusing to Be Boxed In, partnered with Mekky Media to elevate her personal brand and expand her audience for her growing platform. The Mekky Media team secured consistent press and strategic opportunities for Chelsea, including her first national TV appearance on Daily Blast Live, an ongoing column in Millennial Magazine and widespread coverage for her book. The team also developed press materials, coordinated speaking and media engagements and created influencer kits to boost her visibility and support her book launch. Chelsea’s investment in PR directly contributed to her signing her first book deal, securing speaking opportunities and growing her platform.
THE ASK
BUILD PERSONAL BRAND, PROMOTE HER MEMOIR
THE PLAN
STRATEGIC PR PLAN, TAILORED MEDIA OUTREACH, SPEAKING ENGAGEMENTS, INFLUENCER ENGAGEMENT
THE RESULTS
67+ MILLION IMPRESSIONS, BOOK DEAL, BYLINES
