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PR is never easy – and when you kick off a PR campaign for a public school district in January 2020, crisis communications and management becomes the name of the game. That was the case with Mekky Media and Cicero District 99 – but, through a strategic plan, strong messaging and expert PR pros, Mekky was able to support the district through an incredibly challenging year for educational and public leadership.
The team began the partnership by immediately setting guidelines and strategy that provided blueprint with a clear response and order of process for any crisis, whether internal or external. The Mekky team provided strategic messaging and advice when it came to any information the district was (or wasn’t) going to share – reviewing COVID-19 advisories, providing ongoing support for web and print copy and more.
Result
Throughout the year-long campaign, the Mekky team also secured 121 pieces of coverage for a massive 452 million in online impressions. Coverage, ranging from online to TV, radio to podcasts, focused on upcoming happenings at the schools while also inserting Superintendent Hernandez and other district leadership in thought-provoking conversations about the future of education on a regional and national level.
Notable placements include:
Fox32, WGN-TV, ABC7, CBS2, NBC5, Telemundo, WBBM-AM, WLS-AM, WGN-AM, Univision, Chicago Tribune, Daily Herald, Patch, Chicago Sun-Times, The ED Reporter, Yahoo, and more.
