DIAMONDS DIRECT

Diamonds Direct, America’s fastest-growing jeweler and a direct-to-consumer destination retailer headquartered in Charlotte, NC, partnered with Mekky Media to build brand awareness, establish thought leadership in a new market and support the grand openings of its first Illinois locations in Schaumburg and Oak Brook. Mekky Media strategically generated local buzz and drove traffic through high-impact press coverage and grand opening events featuring media and influencer engagement. Additionally, the agency conceptualized and executed a successful philanthropic partnership with GiGi’s Playhouse for Down Syndrome Awareness Month. This initiative introduced the ‘My Extra Chromosome’ pendant collection, designed by GiGi Gianni, a 21-year-old with Down syndrome, with 20% of proceeds directly benefiting GiGi’s Playhouse.