Case Study
Following the success of its Yankee Hill location in downtown Milwaukee, Fairgrounds Coffee & Tea sought to continue its expansion with the opening of Fairgrounds Elm Grove, WI. To generate buzz and engage the local community, the brand partnered with Mekky Media for strategic grand opening outreach, including inviting media and influencers to an exclusive VIP preview event.
The grand opening garnered significant media attention, with placements in The Milwaukee Business Journal, Milwaukee Journal Sentinel, and 8 live TV segments on Fox 6 Milwaukee. Top local influencers and local media attended the opening. Mekky Media’s efforts genereted over 53 million earned media impressions, making the launch a major success.
THE ASK
GRAND OPENING EVENT SUPPORT
THE PLAN
TARGETED PR CAMPAIGN FOCUSED ON THE NEW WISCONSIN
LOCATION
THE RESULTS
53+MILLION IMPRESSIONS ACROSS TV, RADIO, PRINT AND ONLINE
