Following the success of its Yankee Hill in downtown Milwaukee, Fairgrounds, a Chicago-based and beloved craft coffee and tea shop, wanted to continue its expansion into the Milwaukee market with the opening of Fairgrounds Elm Grove. With this second Milwaukee location opening, the brand wanted to drive major attention of community members and local media, with the assistance of Mekky Media overseeing strategic grand opening outreach to these main focuses, including inviting media members and influencers to its VIP grand opening event for an exclusive media preview.
The official grand opening announcement made a huge splash among local media with placements in The Milwaukee Business Journal, ,Milwaukee Journal Sentinel and Fox 6 Milwaukee for 8 live on-site segments with roving reporter Brian Kramp. The VIP grand opening event made an everlasting impression on attendees, which included high-profile influencers @Mkeeeeeats, @Brooketarynartistry, @Wisconsinmommy, @Milwaukeephoto to name a few, alongside key members of Milwaukee media, including Bryan Kubel (Visit Milwaukee), Lisabeth Passalis-Bain (Elm Grove News Independent) and Lori Fredrich (OnMilwaukee).
Mekky secured over 53 million earned media impressions including the TV coverage that totalled to over 17 million viewers.