Case Study
Facing a saturated odor eliminator market in 2021, Fresh Wave tasked Mekky Media to elevate its brand, emphasizing its natural and potent product line. Mekky Media crafted a multi-pronged PR campaign that combined consumer-facing pitches with business/trade angles to highlight Fresh Wave’s versatility and differentiate it from competitors.
The campaign resulted in impactful media placements across diverse consumer interests, from holiday gift guides to #VanLife enthusiasts and pet owners. Additionally, Mekky Media strategically positioned Fresh Wave’s Chief Scientific Officer, Dr. Laura Haupert, as a pioneering woman in STEM, bolstering the brand’s authority and scientific backing.
THE ASK
AMPLIFY THE BRAND IN THE CROWDED ODOR ELIMINATOR SPACE
THE PLAN
MULTI-PRONGED PR CAMPAIGN
THE RESULTS
SPOTLIGHTS IN GOOD HOUSEKEEPING, READER’S DIGEST, APARTMENT THERAPY AND INSPIRED HOME SHOW
