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Case Studies

FRESH WAVE

Product PR, Media Relations: National
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Case Study

Facing a saturated odor eliminator market in 2021, Fresh Wave tasked Mekky Media to elevate its brand, emphasizing its natural and potent product line. Mekky Media crafted a multi-pronged PR campaign that combined consumer-facing pitches with business/trade angles to highlight Fresh Wave’s versatility and differentiate it from competitors.

The campaign resulted in impactful media placements across diverse consumer interests, from holiday gift guides to #VanLife enthusiasts and pet owners. Additionally, Mekky Media strategically positioned Fresh Wave’s Chief Scientific Officer, Dr. Laura Haupert, as a pioneering woman in STEM, bolstering the brand’s authority and scientific backing.

THE ASK

AMPLIFY THE BRAND IN THE CROWDED ODOR ELIMINATOR SPACE

THE PLAN

MULTI-PRONGED PR CAMPAIGN

THE RESULTS

SPOTLIGHTS IN GOOD HOUSEKEEPING, READER’S DIGEST, APARTMENT THERAPY AND INSPIRED HOME SHOW

Fresh Wave Notable Placements
Fresh Wave
Client:
FRESH WAVE
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