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Case Studies

GiGi's Playhouse

Bringing Celebrity Power Raises Record Funds for Charity Gala
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GiGi’s Playhouse approached Mekky Media to generate media attention, drive fundraising and sustain buzz around its continued growth.

Result

Mekky Media secured Mario Lopez as a celebrity ambassador for the organization’s annual gala, resulting in a sold-out event and helping Gigi’s Playhouse raise more than $600K. ​

The team also developed messaging and story angles to position founder and CNN Hero, Nancy Gianni, as a thought leader in the non-profit space as a thought leader in the non-profit space, which resulted in numerous media placements, including a feature story on the TODAY Show’s “Settle for More” segment.  We coordinated various stories across local and top-tier outlets, including Chicago Sun-Times, Michigan Avenue Magazine and a profile piece on A&E online, garnering more than 20 million media impressions. ​

Notable placements include:

TODAY Show, ABC7 Chicago, Windy City Live, Thrive Global, Daily Herald, CBS Money Watch, Chicago Parent, Whitney Reynolds Show, The Connection, Chicago Parent, WGN-AM 

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GiGi's Playhouse Logo
GiGi's Playhouse
Client:
GiGi's Playhouse
Website:
gigisplayhouse.org
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