Case Study
To commemorate and launch Giordano’s landmark 50th anniversary in its hometown of Chicago, Mekky Media orchestrated a comprehensive PR strategy around the milestone. The golden year kicked off with Mekky Media’s successful collaboration with the City of Chicago to officially declare April 5th as Giordano’s Pizza Day, amplified by a strategic media day. Throughout the anniversary year, Mekky Media consistently generated impactful media coverage through inventive pitch angles, engaging on-air food demonstrations, and the conceptualization and promotion of strategic brand extensions, including a high-profile Limited Time Offer (LTO) with the acclaimed Boka Restaurant Group. The team also placed Giordano’s on the TODAY Show during the 2024 Democratic National Conventions through a meticulously coordinated food drop.
THE ASK
HIGHLIGHT 50 YEARS THROUGH BIG IDEAS AND MEDIA
THE PLAN
CONCEPTED AND EXECUTED BUZZ-WORTHY EVENTS/PROMOTIONS WITH MEDIA RELATIONS STRATEGY
THE RESULTS
OVER 70 MEDIA HITS AND 700 MILLION IMPRESSIONS ACROSS TV, RADIO, PRINT AND ONLINE
