Case Study
Guzman Y Gomez (GYG), one of the world’s fastest-growing Mexican fast-food brands, approached Mekky Media for a dynamic strategy to introduce their brand nationally and increase awareness of their Chicagoland expansion. The team quickly launched a comprehensive campaign, generating national buzz while promoting the grand openings of their Deerfield and Evanston locations. Through a series of pre-opening, on-site and post-opening media blitzes, Mekky Media has successfully attracted widespread press coverage, drawn crowds that formed lines out the door, boosted online engagement and secured high-profile national media interviews.
THE ASK
INTRODUCE THE BRAND TO THE U.S. MARKET AND SUPPORT CHICAGOLAND GRAND OPENINGS
THE PLAN
CONCEPTED AND EXECUTED STRATEGIC MEDIA RELATIONS STRATEGY
THE RESULTS
FOUR ON-SITE INTERVIEWS WITH FOUNDER, WIDESPREAD SUBURBAN AND CITY COVERAGE WITH OVER 40 MILLION IMPRESSIONS WITHIN THREE MONTHS
