Case Study
Chicago’s summer of 2023 began with Hyde Park Summer Fest, a two-day celebration of music, food, and community. Once a neighborhood craft beer fest, it’s now a national music festival, with Mekky Media driving buzz for the South Side event.
The PR campaign took off, securing 48 media hits in the first month alone, with pre-event coverage from The Chicago Tribune, The TRiiBE, The Source, and Ebony. Over the festival weekend, Mekky hosted 94 media members, including MTV and The Chicago Sun-Times, leading to 34 published articles and segments.
With 204 pieces of coverage and over 7 billion impressions, the buzz was undeniable. As The Chicago Defender put it, “Unless you have been hiding under a rock, you should have heard about the Hyde Park Summer Fest by now.”
THE ASK
GENERATE NATIONAL BUZZ FOR HYDE PARK SUMMER FEST ELEVATING IT FROM A NEIGHBORHOOD EVENT TO A PREMIER MUSIC FESTIVAL CELEBRATING CHICAGO’S SOUTH SIDE
THE PLAN
COMPREHENSIVE PR CAMPAIGN
THE RESULTS
7+ BILLION IMPRESSIONS
