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Case Studies

Impact XM

Social Media, Media Relations

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Impact XM is a nearly 50-year-old global event and experiential marketing agency that creates events, meetings, conferences, exhibits, environments, digital engagements and consumer activations to connect clients’ target audiences with their brands. The partnership kicked off in March 2020, right before COVID-19 rocked the world and changed the event industry forever.​

Result

With live events canceled left and right and the whole industry at a standstill, Mekky Media sought to highlight the agency’s virtual and hybrid event capabilities, landing media coverage with national and trade publications that helped Impact XM maintain relevancy, position itself as a leader in the industry and showcase capabilities to potential partners.

Impact XM has renewed its contract for 2021. In addition to media relations, MMR has been assisting the agency with event promotion, award submissions, byline support and more.

​Notable placements include: 

BizBash, Exhibitor Online, CMSWire, USA Today, Yahoo, MSN, BuzzSprout, Event Marketer, Corporate Event News, Chief Marketer, TSNN, The American Reporter, Exhibit City News, Business 2 Community, TeXplore

impact-xm
Impact XM logo
impact xm
Client:
Impact XM
Website:
impact-xm.com
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