Mekky Media Mekky Media

Menu

  • Home
  • About
    • About Us
    • Team
    • Announcements
    • Mekky in the News
  • Media Training
  • Our Work
    • Case Studies
    • Clients In The News
  • Blog
    • CEO’s Blog
    • Staff Blog
  • Contact Us
Case Studies

Joe's Imports

Putting Chicago's Newest Wine Bar on The Map and Keeping It There
  • Home
  • Projects

Ask

Francesca’s Restaurant Group was gearing up to launch its newest concept, Joe’s Imports. A premium wine bar with exclusive, globally sourced wines and paired shared plates, Joe’s Imports tasked the Mekky Media team with not only bringing customers through the door at the trendy Fulton Market location, but introducing the new hot spot to the entire city of Chicago.

Result

The Mekky Media team developed targeted strategy that ultimately led to a successful – and widely talked about – grand opening at Joe’s Imports.  These strategic tactics included fully planning and executing an exclusive media-only event held before the official open date. This introduced all of Chicago’s top taste makers to Joe’s Imports and formed relationships that ultimately led to the lasting popularity and coverage of the bar – including multiple full page features in The Chicago Tribune and CS Modern Luxury, and a recurring spot on Eater Chicago “hot spot” roundups. 

Following the grand opening, Mekky Media has remained the agency of record for Joe’s Imports. The success of the opening coupled with Mekky Media’s continued media outreach has regularly landed Joe’s prominent placements including Modern Luxury CS’s Restaurant Issue and a full-length segment on ABC 7 Chicago. Through Mekky Media’s relationships and strategic communications plan and launch event, the team secured more than 70 earned media placements resulting in 204.5 million impressions over nine months. 

​Notable placements include: 

Crain’s Chicago Business, CS Modern Luxury, Chicago Tribune, Michigan Avenue Magazine, The Local Tourist, Thrillist, EATER Chicago, Men’s Book, InsideHook, WBBM-AM, WSHE-FM, Restaurant Business, Wine Traveler Magazine, Chicago Food Magazine, Chicago Business Journal, Haute Living and more. 

joes'imports
Joes Imports Logo
joes imports patio
wine!
CS Modern Luxury
Client:
Joe's Imports
Website:
joeswineimports.com
Share:
Share:
Sign Up To Get The Latest News

Subscribe to our Newsletter

    Information

    Mekky Media is a boutique PR firm dedicated to delivering powerful publicity using trusted experience, innovative ideas and personalized attention.

    women owned logo
    Get in Touch

    1165 N Clark St #7
    Chicago, IL 60610

    (312) 600-4248
    hello@mekkymedia.com
    © 2023 Mekky Media Terms of Service | Privacy Policy | All rights reserved.