After carefully detailed messaging and launch announcements and interviews, Mekky Media team secured 73 million impressions for the opening of LIQR Box. The Mekky team also released news in phases, and used opening weekend to invite VIP’s and influencers. After the holiday, the main focus was on food and happy hour deals. The club was packed and targets were reached.
Notable placements include:
Chicago Tribune, Thrillist, Redeye, Eater, Plate, SocialLife Chicago, Chicago Magazine, UrbanDaddy, Fox32 Chicago, Windy City Times