CASE STUDY
The LISA App is a beauty and wellness provider that partners with employers as well as office and residential property managers to bring self-care directly to where people work and live – keeping the people who employers count on feeling less stressed, refreshed, more productive and valued.
At the height of COVID-19 when many salons and spas were shut down, Mekky Media leveraged new initiatives for the brand that were created because of the pandemic. Mekky secured media coverage for their philanthropic efforts of providing spa services to front line workers, as well as their launch of LISA for Residential Living, which provided on-site services for tenants at a time when spas and salons were shut down.
THE ASK
PROMOTE NEW INITIATIVES DURING THE PANDEMIC
THE PLAN
STRATEGIC PR APPROACH HIGHLIGHTING LISA APP’S INNOVATIVE PANDEMIC-DRIVEN SERVICES
THE RESULTS
15 TV AND RADIO SEGMENTS IN MULTIPLE MARKETS
