Case Study
Jeremy Hodges, a Chicago-based artist and award-winning creative director, came to Mekky Media to launch his anti-hate initiative, LOVEMORE. Fueled by a profound commitment to kindness and positivity, the campaign features artistic works like prints, pins, hats, t-shirts, tote bags and stickers. To set LOVEMORE apart, Mekky Media leveraged Jeremy’s personal connection to the campaign and targeted Chicago media to build local awareness. The team distributed branded media kits, including a t-shirt, hat and pins, to key lifestyle, fashion, and business outlets and introduced the brand to influential Chicago tastemakers. Within the first two months, the campaign achieved 36 million media impressions, successfully building momentum and recognition for LOVEMORE’s mission.
THE ASK
BUILD AWARENESS AND LAUNCH LOVEMORE BRAND
THE PLAN
PLANNED AND EXECUTED STRATEGIC PR
THE RESULTS
36+ MILLION IMPRESSIONS, A COVER FEATURE IN THE CITIZEN NEWSPAPER
