CASE STUDY
Entrepreneur Marc Fienberg partnered with Mekky Media to strategically launch his debut book, Dad’s Great Advice for Teens. Mekky Media implemented targeted outreach to holiday gift guides, leveraging a carefully curated national media list encompassing key lifestyle and consumer publications alongside relevant broadcast outlets. The team expanded efforts to secure thought leadership opportunities within parenting publications and podcasts, capitalizing on timely news angles such as National Teenager Day and Father’s Day. A key success was securing Marc’s first broadcast interview on ABC 7 Chicago Weekend, the city’s leading weekend news program, timed for National Teenager Day. This high-impact segment achieved national amplification via Yahoo! News and MSN, directly contributing to a significant surge in sales, propelling Dad’s Great Advice up the Amazon Bestsellers List by over 20,000 positions.
THE ASK
INCREASE PERSONAL BRAND AWARENESS & PROMOTE FIRST BOOK
THE PLAN
STRATEGIC PR PLAN, TAILORED MEDIA OUTREACH
THE RESULTS
221+ MILLION IMPRESSIONS
