Case Study
Meet Chicago Northwest (MCNW) is the destination marketing organization promoting the eight communities of the Chicago Northwest suburbs for meetings, conventions, sporting events, group tours and leisure visits. Since 2022, Mekky has partnered with MCNW to drive awareness through event-based outreach for initiatives like the Chicago Auto Show and Restaurant Week, to larger ongoing initiatives surrounding the organization’s variety of experiences and attractions and its 40th anniversary. The Mekky team also positioned MCNW’s President and CEO as a thought leader in the destination marketing space and secured high-profile local and national media features. Through traditional media relations, press trips and influencer partnerships, the Mekky team has year over year increased impressions and stories growing local, regional and national awareness to the area and organization.
THE ASK
POSITION THE ORGANIZATION AND ITS LEADERS AS INFLUENCERS IN DESTINATION MARKETING; ELEVATE THE REGION AS A PREMIER CHOICE FOR TOURISM AND MEETINGS
THE PLAN
TARGETED REGIONAL AND TRADE MEDIA STRATEGY
THE RESULTS
666+ MILLION IMPRESSIONS AND YEAR-OVER-YEAR GROWTH
