Case Study
Meet Chicago Northwest (MCNW), a destination marketing organization promoting eight Chicago-area communities, hosted its 2024 Restaurant Week, featuring over 80 restaurants offering exclusive specials. Mekky Media partnered with local Instagram and TikTok foodie influencers to highlight the event, selecting a mix of 7 micro and macro creators (3k to 300k+ followers). The team managed influencer bookings, contracts and messaging, resulting in a campaign that garnered over 1.4 million impressions across social media, successfully showcasing Restaurant Week’s offerings and guidelines.
THE ASK
RAISE AWARENESS FOR RESTAURANT WEEK
THE PLAN
TARGETED INFLUENCER MARKETING STRATEGY
THE RESULTS
1.4 M ONLINE IMPRESSIONS
Client:
MEET CHICAGO NORTHWEST
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