Case Study
Meet Chicago Northwest (MCNW) is a destination marketing organization located in the greater Chicago area promoting the eight communities of Arlington Heights, Elk Grove Village, Itasca, Rolling Meadows, Roselle, Schaumburg, Streamwood and Wood Dale for meetings, conventions, sporting events, group tours and leisure visits. Especially after the COVID-19 pandemic, MCNW needed to intensify and widen its approach to promoting tourism in the Chicago suburbs. In December 2022, the organization reached out to Mekky Media for a strategic PR and influencer campaign to raise awareness among locals and tourists.
Throughout the ongoing partnership, Mekky supported MCNW on a number of angles, ranging from event-based outreach for programming like Family Day, the Chicago Auto Show and Restaurant Week, to larger ongoing initiatives surrounding the organization’s variety of experiences and attractions and its 40th anniversary.
Restaurant Week was a particular success, attracting hundreds of people to several restaurants in the Chicagoland suburbs and garnering influencer, print, online and TV coverage that totaled to over 125 million earned media impressions. In total throughout the partnership, Mekky secured 79 pieces of coverage and elevated MCNW’s eight communities as top-tier lifestyle destinations.
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