Case Study
National Louis University (NLU) is changing what access to higher education looks like. In 2022, NLU came to Mekky Media with the goal to spread awareness about the university and its Undergraduate College. Based in Chicago, the Undergraduate College reimagines higher education and drives equity in bachelor’s degree attainment and employment through its affordable, accessible admissions process and its professionally-focused and supportive academic experience.
Through a multi-pronged earned media and thought leadership campaign, Mekky Media worked on centering NLU as an authority and trailblazer in making college access affordable and accessible for all.
THE ASK
BUILD AWARENESS FOR ITS UNDERGRADUATE COLLEGE
THE PLAN
A MULTI-PRONGED EARNED MEDIA AND THOUGHT LEADERSHIP CAMPAIGN
THE RESULTS
SECURED THOUGHT LEADERSHIP OPPORTUNITIES WITH TOP HIGHER EDUCATION MEDIA
