Primark

European fashion retailer PRIMARK enlisted Mekky Media to lead its Midwest launch, with the goal of making a strong impression on Chicagoans and familiarizing the PRIMARK team with American media. Mekky Media secured high-profile features with top broadcast outlets by emphasizing the significance of an international brand opening on State Street and the unique timing during the pandemic. Additionally, a strategic, tiered influencer campaign was executed to promote the grand opening and sustain buzz in the following weeks, targeting both paid and trade influencers with high engagement to showcase PRIMARK’s “Amazing Fashion at Amazing Prices.”