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Case Studies

Primark

Media Relations, Store Opening, Influencer Outreach

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European fashion retailer PRIMARK was entering the midwest market for the first time and was looking to make a splash with locals. Mekky Media was tasked with not only introducing the brand to Chicagoans, but introducing the PRIMARK team to the ins and outs of American media.

Result

By highlighting the impact of both an international brand opening in the iconic State Street shopping district, as well as the unique timing of opening during a pandemic, Mekky was able to secure high-profile features with the top broadcast media outlets.

Additionally, Mekky Media used a strategic and tiered influencer campaign to promote the grand opening in Chicago, as well as build buzz for the new locations in the following weeks. Mekky researched and targeted both paid and trade partners with high engagement rates to seek Amazing Fashion at Amazing Prices and share their finds with their loyal followings.​

Notable placements include: 

WGN-TV, ABC7, CBS, Forbes, Daily Blast Live, Delish, Food Network, Buzzfeed, Eater, MSN, Yahoo, CFM, Real Simple, Refinery29, PureWow, Better, Taste of Home, Fodor’s Travel, Smarter Travel, Building America Now, Bay Area Family Travel.

Primark
logo-primark
Primark chicago
Client:
Primark
Website:
primark.com
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