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Mekky Media was tasked to generate awareness for the Rewards For Mammograms program, a breast cancer prevention initiative launched by nonprofit organization, Susan G. Komen – Chicago, in collaboration with Walgreens.
Result
The team helped to successfully execute a press conference for Rewards For Mammograms with Komen Chicago executive director Bonnie Gordon, among others from the organization. As a result, Mekky Media secured and coordinated notable local media and dignitaries to attend, which generated more than 36 placements and more than 4.5 million media impressions across local and broadcast outlets. Mekky Media also successfully prepped and media-trained key client spokesperson for joint press conference.
Notable placements include:
ABC7 Chicago, CBS Chicago, WGN-AM Steve Cochran Show
Client:
Walgreens & Susan G. Komen Chicago
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