TCS Education System

Ongoing Media Relations

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TCS Education System engaged a partnership with Mekky Media to elevate awareness of the organization and its team as leaders and innovators in higher education. Mekky was tasked with building a national strategic media relations campaign that reached general news, the higher education industry and key business news outlets. The team developed a year-long strategy that explored various areas of TCS’s expertise, differentiation within the education space, and affiliation benefits by leveraging its unique philosophy on radical cooperation and highlighting different topics on a quarterly basis.

Result

Throughout the partnership, Mekky Media successfully garnered thought leadership interviews and op-eds with key spokespeople and revamped media reporting for TCS’ C-suite and board of directors. TCS also engaged the Mekky team as a consultative partner to advise decision makers on strategic planning, goal development and crisis management. TCS continues to engage Mekky Media on a broader level to support PR initiatives for their current partner schools and prospects.

Notable placements include:

The Chicago Tribune, KLAA, Crain’s Chicago Business, WLS Radio