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Ahead of its milestone 50 year anniversary, Chicago nonprofit The Ark sought out a strategic partner in Mekky Media Relations. With the goal to elevate awareness of the organization’s long standing role in the Chicagoland Jewish community, and educate and inform new audiences of the forthcoming capital campaign, Mekky Media was tasked to revitalize the organization’s messaging and position leadership in targeted spaces to prepare for the next chapter. During this phase, Mekky Media supported The Ark’s communications internally and externally through a targeted media relations strategy, copywriting newsletter, blogs and board materials, and acting as counsel on social media, digital marketing and community initiatives.
Result
With a tailored media relations campaign, Mekky Media showcased The Ark’s ongoing nonprofit success while securing thought leadership interviews and op-eds for members of The Ark leadership team. Additionally, the team used organic outreach and newsjacking tactics that secured news placements that showcased its forward thinking development plans, while interesting the organization into current news cycles and conversations.
Notable placements include:
Chicago Tribune, Crain’s Chicago Business, the Chicago Sun-Times and Fox32, Vice News, and BizWomen.
Client:
The Ark
Website:
arkchicago.org
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