CASE STUDY
The Organized Mama, founded by organizing expert Jessica Litman, offers strategies for home organization, decoration, and DIY through a blog, business, workshops, and her new book. Jessica’s mission is to help individuals and families declutter both physically and mentally. Jessica partnered with Mekky Media to differentiate her brand, build credibility, and position her as a leading industry expert and entrepreneur during her book launch. Since October 2021, she has earned regional and national press, including Architectural Digest, Newsweek, Yahoo News, and TODAY. Mekky Media also helped launch her book, Home Sweet Organized Home, through publicity, event coordination, and a Midwest TV tour in cities like Chicago, St. Louis, and Indianapolis.
THE ASK
BUILD CREDIBILITY AND POSITION JESSICA AS A LEADING INDUSTRY EXPERT
THE PLAN
STRATEGIC PR CAMPAIGN
THE RESULTS
1+ BILLION IMPRESSIONS AND OVER 130 NATIONAL AND REGIONAL PLACEMENTS IN ONE YEAR
