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Case Studies

WESTEDGE DESIGN FAIR

Media Relations: Local, Regional, Trade
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Case Study

WestEdge Design Fair, the West Coast’s premier contemporary design event, returned to Santa Monica’s Barker Hanger in fall 2023 for the first time since 2019, drawing thousands of design professionals and enthusiasts. To generate buzz and drive attendance, the fair’s team partnered with Mekky Media, which launched a public relations campaign securing pre- and post-event coverage in a variety of outlets ranging from regional news to home and design trades. Mekky Media also coordinated press materials, worked with nearly 100 vendors for the press kit, and invited media to the kickoff party. During the fair, Mekky Media managed on-site RSVPs and hosted 93 media members, including representatives from The Hollywood Reporter and LUXE Interior + Design.

THE ASK

GENERATE BUZZ AROUND EVENT AND DRIVE ATTENDANCE

THE PLAN

MULTI-PRONG PR ANNOUNCEMENT CAMPAIGN

THE RESULTS

32M+ EARNED MEDIA IMPRESSIONS AND 90 HIGH PROFILE MEDIA ATTENDEES AT MEDIA PREVIEW KICKOFF PARTY

Westedge Design Fair Notable Placements
Client:
WESTEDGE DESIGN FAIR
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