Case Study
Westfield Old Orchard, Chicagoland’s premier shopping center and the third-largest in Illinois, partnered with Mekky Media to boost excitement for activations and increase traffic to its Instagram through influencer campaigns. Mekky targeted local influencers with high engagement rates to promote new stores like Louis Vuitton and a Lily Pulitzer pop-up, as well as timely events like Father’s and Mother’s Day. The team coordinated visits, crafted messaging, and set posting guidelines, resulting in posts that reached over 325k profiles and drove significant social media engagement and follower growth.
THE ASK
INCREASE DIGITAL BUZZ THROUGH TARGETED INFLUENCER CAMPAIGNS
THE PLAN
TARGETED INFLUENCER STRATEGY
THE RESULTS
SECURED INFLUENCERS’ CONTENT REACHED A POTENTIAL COLLECTIVE AUDIENCE OF OVER 325K
