ASK:

Beginning with the iconic Mia Francesca in the Lakeview neighborhood of Chicago, and expanding to a collection of beloved trattorias, taquerias and wine bars, Francesca’s Restaurant Group had been a Chicago staple for 30 years - but after such a long time, the company was ready for a change. Led by award-winning chef Scott Harris, the group asked Mekky Media to support an exciting rebrand, re-introducing the newly-named Scott Harris Hospitality to media and Chicagoans alike. 

 

RESULTS:

The team began by diving into strategy, drafting new messaging for the new brand and media training Scott Harris himself. With a clear timeline and compelling materials in place, the rebrand was launched - receiving over 72 million earned media impressions in one month. 

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After the successful rebrand, Mekky Media also supported the group in promoting new openings for concepts like Zade’s Lounge and Fiore, providing on-site support for grand opening events and feature broadcast stories. The team also supported in ideating and promoting ongoing initiatives and activations at cult-favorites like Fat Rosies and Francesca’s, and developed an influencer strategy that provided additional coverage and chatter on social media.

In total, the seven month partnership garnered 150 earned media placements for a combined earned impressions total of over 1.2 billion.

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Notable placements include: 

FOX32, WGN-AM, WBBM-AM, Daily Herald, MSN, Yahoo, Patch, Chicago Tribune, Restaurant Hospitality, FER Magazine, Naperville Magazine, Eater, Chicago Food Magazine, and more.