Walgreens & Susan G. Komen Chicago

Kicking Off First-Ever Rewards for Mammograms Program 

ASK:

Generate awareness for the Rewards For Mammograms program, a breast cancer prevention initiative launched by nonprofit organization, Susan G. Komen – Chicago, in collaboration with Walgreens.

 

RESULTS:

Executed a press conference for Rewards For Mammograms with Komen Chicago executive director Bonnie Gordon, among others from the organization. Secured and coordinated notable local media and dignitaries to attend. Generated 36 placements and more than 4.5 million media impressions across local and broadcast outlets, including ABC7 Chicago, CBS Chicago and WGN Radio’s Steve Cochran Show. 

An Official Member of the Forbes 2019 Agency Council

2018 Stevie® Award Winner for Women in Business, Entrepreneur of the Year

2019 Golden Trumpet Award Winner for Media Relations and Advocacy 

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