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Walgreens & Susan G. Komen Chicago

Kicking Off First-Ever Rewards for Mammograms Program 

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ASK:

Mekky Media was tasked to generate awareness for the Rewards For Mammograms program, a breast cancer prevention initiative launched by nonprofit organization, Susan G. Komen – Chicago, in collaboration with Walgreens.

 

RESULTS:

The team helped to successfully execute a press conference for Rewards For Mammograms with Komen Chicago executive director Bonnie Gordon, among others from the organization. As a result, Mekky Media secured and coordinated notable local media and dignitaries to attend, which generated more than 36 placements and more than 4.5 million media impressions across local and broadcast outlets. Mekky Media also successfully prepped and media-trained key client spokesperson for joint press conference.

Notable placements include:

ABC7 Chicago, CBS Chicago, WGN-AM Steve Cochran Show

"I remain impressed by Michelle and her team—they work tirelessly to make sure that Susan G. Komen Chicago receives continued media coverage across a range of mediums.  In addition, her team has worked to connect our organization with others in the field with similar interests.  These connections have resulted in creative partnerships and enhanced impact in the community.”

- Tiosha Bailey, Executive Director, Susan G. Komen Chicago