Ongoing National and Local Outreach
As the largest single-store retailer of electronics, appliances and home goods in the country, Glenview, Illinois-based ABT’s agenda for Mekky Media was two-fold: Mekky was charged with garnering ongoing national media for some of the family business’ more unique features, such as their double digit annual growth every year since their 1936 launch, their green initiatives such as their 12,000 square foot recycling center and rainwater harvesting system and their 100,000 square foot showroom. Mekky was also asked to promote in-store events locally.
One Associated Press article about ABT’s favorable Black Friday weekend sales was picked up by 421 other outlets and reached 218,515,783 unique monthly visitors. Notable outlets that published the story include: Business Insider, Fox News, CNBC, US News & World Report, NY Daily News, SFGate and The Washington Times
Another Associated Press article discussed strategies independent retailers used to successfully compete with larger national chains.
Other recent national media hits Mekky earned for ABT included: a Chicago Tribune and a Reuters piece discussing how new tariffs might impact the cost of some of their items, an Entrepreneur.com online video about ABT potentially outgrowing their current brick and mortar location and a Washington Post article about best converters for when traveling abroad.
A recent local TV segment on WGN aired about tech gifts for high-school graduates.
More than 1 billion earned media impressions secured over the course of the three-year partnership.
Notable placements include:
Business Insider, FOX Business, CNBC, U.S. News & World Report, NY Daily News, SF Gate, The Washington Times, Chicago Tribune, NBC5 Chicago, WGN-TV, WSJ, Travel+Leisure, AARP, MSN Lifestyle
“Michelle and her team have gotten to know our business inside out and have found innovative ways to get our name out there - whether through traditional media, social media or events - so we can reach and serve new customers.”
- Abt Electronics