Media Relations, Restaurant Opening, Influencers
Opening a restaurant during a pandemic is no easy feat, especially in Chicago’s Gold Coast neighborhood, which is filled with iconic hospitality destinations that draw high-profile clientele, tourists, and business professionals. Adalina, a new modern Italian restaurant helmed by a Michelin-starred chef and founded by four business and hospitality veterans, enlisted Mekky Media to drum up excitement for their opening and position the restaurant as one of the most highly-anticipated openings in 2021.
Leveraging our strong relationships with the media and through compelling storytelling, Mekky Media employed a variety of pitch angles including the executive chef and his culinary journey as an Asian American, the first-time partnership among the founders, the food and beverage, and lastly, the restaurant’s opening tied to Chicago’s reopening — which led to NATIONAL media coverage, further raising Adalina’s profile across the country. Mekky Media also brought in top journalists and influencers into Adalina to help sustain the buzz around the opening and boost the restaurant’s visibility on social media.
Notable placements include:
Fox Business, Crain’s Chicago Business, Chicago Tribune, Eater Chicago, Infatuation Chicago, INSIDER, Yahoo! News, MSN, Robb Report, InsideHook, Thrillist, Fodor's Travel, and more.